Plant Type: Deciduous flowering shrub
Botanical Name: Buddleja davidii ‘Royal Red’
Flower Colour: Deep reddish-purple
Growth Habit: Vigorous, upright shrub
Final Height: Approx. 2–3 m
Exposure: Full sun
Soil Type: Well-drained soil
Flowering Period: Mid summer to early autumn
Hardiness: Suitable for outdoor growing once established

Butterfly Bush ‘Royal Red’ is a bold and widely planted variety valued for its rich colouring and strong attraction to pollinators. Buddleja davidii is recognised as one of the most reliable shrubs for bringing butterflies, bees, and other beneficial insects into the garden throughout summer.

This variety produces long, dense panicles of deep reddish-purple flowers, forming a dramatic display from mid summer into early autumn. The blooms are lightly fragrant and continue for many weeks, particularly when spent flower heads are regularly removed.

‘Royal Red’ grows as a vigorous deciduous shrub, gradually reaching approximately 2 to 3 metres in height. It performs well as a focal point in borders, within mixed shrub plantings, or as part of a flowering hedge where strong summer colour is desired.

For best results, plant in full sun in well-drained soil. Butterfly bushes thrive in warm, open positions and are generally tolerant once established, making them dependable performers in a wide range of garden conditions.

This shrub flowers on new growth, so pruning back firmly in early spring encourages strong fresh stems and abundant flowering each season.

For gardeners seeking intense colour, extended flowering, and continuous garden activity, ‘Royal Red’ remains a striking and reliable choice.